Kellogg partnered with Los Angeles-based Touchdown Ventures to manage the fund. Burton worked as an executive with Kellogg for 10 years prior to his new appointment. Simon Burton will helm Eighteen94 Capital as its managing director. “By investing directly in the most promising entrepreneurs and ventures, we can increase greatly our access to game-changing ideas and trends that could become significant sources of growth for us.” “As consumer preferences move toward more diverse tastes and trends, the pace of innovation in the packaged food industry continues to intensify,” said Gary Pilnick, vice chairman of Kellogg. The firm prefers to invest in seed-stage, early-stage, and later-stage companies. McCain Foods invests directly Mars Digitalis Ventures. Founded in 2016, eighteen94 capital is the corporate venture arm of Kellogg Company based in Battle Creek, Michigan.
As well, the company said the fund will remain open to other companies, regardless of stage. Kelloggs Eighteen94 Capital - Kelloggs corporate venture arm managed by Touchdown Ventures. Touchdown Ventures and Eighteen94 Capital are the most recent investors.
This was a Seed round raised on Jun 15, 2017. will launch a $100 million in-house venture capital fund.ĭubbed Eighteen94 Capital, the fund aims to make minority investments in new ingredient, food, packaging and other technologies and “pursue next-generation innovation,” according to a statement.Įighteen94 Capital plans to target early stage companies with a proven track record and established revenue. Funding Bright Greens has raised a total of 2M in funding over 1 round. BATTLE CREEK - Food processing giant Kellogg Co.
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